Category "Marketing & Social Media"

  • Marketing for Eldercare

    Every year, administrators and staff members working in eldercare and assisted living facilities are asked to do more with fewer resources.  But if these facilities don’t have new patients, clients, and residents coming through the door, they go out of business.  Knowing and practicing some basic marketing and sales techniques can help these facilities fill their beds and ensure financial success, so they can focus on the important job of delivering patient care.  This course discusses the basics of facility marketing and how to make a sale.
  • Video and YouTube Marketing

    Videos have become a popular method of communicating virtually among the popular social media platforms. YouTube is the world's second largest search engine, a driver of online culture, and a springboard for Internet fame. The business case for using social media is compelling, and many businesses already make use of YouTube as part of their virtual presence. YouTube offers several channels to help build engagement and tools to help better leverage the site.
  • Marketing on Twitter

    There has been an explosion of growth in popular social media platforms in recent years, providing a variety of of methods for people to communicate and interact virtually. Twitter is one of the more popular social networks in the world. The argument for businesses to use social media is compelling, and many already use Twitter as part of their online presence. Twitter offers an easy-to-use channel that helps build engagement and the tools to help businesses better leverage their product or service online.
  • Marketing on Facebook

    Facebook is the largest social network in the world, with well over a billion users. The business case for using social media is compelling, and many already use Facebook as part of their online community. Facebook offers several channels that help build engagement, as well as tools that help businesses better leverage the site. Several metrics are available that allow companies to gauge their return on investment.
  • Marketing on LinkedIn

    There has been an explosion of growth in popular social media platforms, such as LinkedIn. LinkedIn is the largest professional social network in the world, with well over 238 million users. The business case for using social media is compelling, and many businesses and professionals already use LinkedIn as part of their online community. This course will discuss the role of LinkedIn for business marketing, how to build an engaging social media communities, and methods of measuring return on investment.
  • Social Media Marketing

    Social media is an online phenomenon that lets people communicate and interact virtually. There has been an explosion of growth in popular social media platforms, and many believe that the era of social media has just started. The need for businesses to engage in one or several social media platforms will just grow over time; leveraging social media platforms allows companies the chance to interact with customers in their own backyard and from the whole world.